Well, not really. I leave it up to the respective marketers to decide if it was really that good. If it was effective, made an impact on brand, sales or both. I stumbled upon the Nike FuelBand video yesterday and couldn’t get it out of my head. I decided last night to make a post about commercials with an impact like this. So what’s to come is a list of very creative, impactful work that I wanted to gather, if only for my own sake of collecting them in one place. The only selection criterium being the impact they had on me, as a consumer of media on the outside of these great brands, very much colored by this time of day, phase in life, favorite brands and individual taste.
1) Apple, “Grazy Ones”, TBWA\Chiat\Day
2) Chrysler, “Born of Fire”, by W+K
3) Barack Obama, “Yes We Can”, by Will.I.Am and Jesse Dylan
4) Apple, “1984″, by Chiat/Day
5) Nike FuelBand, by W+K
6) Apple, “Get a Mac” series, by TBWA
7) Budweiser, “Wassup”, DDB
8 ) ESPN, ” This is SportsCenter” series, by W+K
9) Volkswagen, “The Force”, by Deutsch
10) Google, “Parisian Love”, Google Creative Lab
11) Audi, “Goodnight”, by Venables Bell & Partners
12) Sony Bravia, “Balls”, by Fallon
13) Powerade, “Very Real Power”, by W+K
