Just came back from my study trip to Silicon Valley, part of the Executive MBA Cross Media program. Working on a write-up, will post soon. Still needs to sink in. If you look at the schedule we had, you’ll understand
Archive for the ‘Uncategorized’ Category
June 29, 2009
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Inspiration board
By admin in Brand new heroes, Logos, Marketing, Personal, Remarkable, Spotting, UncategorizedAbout 2 years ago I was so fed up with not being able to find a nice piece of ‘art’ for my study, I decided to make one myself. Not so much a Van Gogh as it is an inspiration board, containing visuals on the things surrounding me, inspiring me.
A lot can change in these [...]
April 27, 2009
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Zuidas Run 2009: despite the rain the start of a tradition
By admin in Advertising, Branding, Brands, Personal, Remarkable, Spotting, Uncategorized**This is a repost of Accenture BlogPodium. Full disclosure: I work for Accenture, driving force behind the Zuidas Run**
We had a few beautiful weeks in Amsterdam. Clear blue sky, sun and, consequently, full terraces across town. So you’re organizing the Zuidas Run and dotting the ‘i’s these warm days and naturally think, if only…….
June 29, 2008
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Free conferences are the most expensive
By jortpossel in UncategorizedAfter another week of receiving many invitations to ‘free’ conferences, and reading Seth’s posts on conferences, I thought this would be a good time to share an idea: the only good conference is one you have to pay for in money (that is if you’re not Seth Godin and don’t get invited to everything for [...]
June 15, 2008
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A day in brands
By jortpossel in Brands, UncategorizedA day in brands, initialy posted on Dumpert.
June 11, 2008
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Focus focus focus
By jortpossel in UncategorizedThis ad definitely has stopping power, although the look & feel is like many other luxury watch ads. With the gorgeous Teri Hatcher looking right at you, there’s no turning the page. But then comes the message (it’s in Dutch, here’s the English campaign).
It is time to make the difference. Is you wish to [...]
June 8, 2008
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Sonja Silva 2.0?
By jortpossel in UncategorizedThis post might sound arrogant and might offend some colleagues in the business.
I always feel there are two kinds of people in this marketing business. There is the one group which is passionate about the art of marketing, about its cause and sees it as a true specialty. Than there’s the group of people that [...]
May 12, 2008
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Tourist agencies lack creativity
By jortpossel in Branding, Brands, Logos, Marketing, Uncategorized, Visual identity, Visual supportThis week’s edition of adformatie shows us how tourist agencies don’t take any effort for disctinctive positioning.
Are they all done by the same art director? No diversity in typography and color and all seem to be the product of a passion for painting.
Investigating further, Italy turns out to have a new logo and visual identity. Brand New [...]