About 2 years ago I was so fed up with not being able to find a nice piece of ‘art’ for my study, I decided to make one myself. Not so much a Van Gogh as it is an inspiration board, containing visuals on the things surrounding me, inspiring me.
A lot can change in these [...]
Archive for the ‘Marketing’ Category
June 29, 2009
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Inspiration board
By admin in Brand new heroes, Logos, Marketing, Personal, Remarkable, Spotting, Uncategorized
June 25, 2008
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Nike: Just do it again
By jortpossel in Marketing, Remarkable, Spotting, Visual identity, Visual supportThey did it again. Why is it always the usual suspects that surprise with stunning ads, powerful artwork and messaging loaded with stopping power? Why do I not throw this email away immediately? Not because I like running so much, trust me.
The latest from Nike Running. Powerrrrrrrful.
June 23, 2008
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Goedkoop hoeft niet dom te zijn
By jortpossel in Advertising, Marketing, Onderweg, RemarkableDit kwam ik tegen in etalage in Montrose, Schotland. Een mooi voorbeeld van opmaken, opmaken en niet nadenken. De adverteerder doet zo zijn best te laten zien dat er wel 6 mensen in dit bed passen dat ze de realiteit uit het oog verliest. Wie spiegelt met deze bijzondere bevolkers van het bad? Wie hoort [...]
June 11, 2008
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Focus focus focus
By jortpossel in Advertising, Branding, Case studies, MarketingThis ad definitely has stopping power, although the look & feel is like many other luxury watch ads. With the gorgeous Teri Hatcher looking right at you, there’s no turning the page. But then comes the message (it’s in Dutch, here’s the English campaign).
It is time to make the difference. Is you wish to [...]
June 8, 2008
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Sonja Silva 2.0?
By jortpossel in Marketing, The internetThis post might sound arrogant and might offend some colleagues in the business.
I always feel there are two kinds of people in this marketing business. There is the one group which is passionate about the art of marketing, about its cause and sees it as a true specialty. Than there’s the group of people that [...]
May 12, 2008
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Tourist agencies lack creativity
By jortpossel in Branding, Brands, Logos, Marketing, Uncategorized, Visual identity, Visual supportThis week’s edition of adformatie shows us how tourist agencies don’t take any effort for disctinctive positioning.
Are they all done by the same art director? No diversity in typography and color and all seem to be the product of a passion for painting.
Investigating further, Italy turns out to have a new logo and visual identity. Brand New [...]
May 12, 2008
0
Tourist agencies lack creativity
By jortpossel in Branding, Logos, MarketingThis week’s edition of adformatie shows us how tourist agencies don’t take any effort for disctinctive positioning.
Are they all done by the same art director? No diversity in typography and color and all seem to be the product of a passion for painting.
Investigating further, Italy turns out to have a new logo and visual identity. [...]