With the upcoming soccer summer, Nike Football takes it to the next level. A brilliant multi-channel campaign, where all Nike superstars are showcased but YOU are in the spotlight. Sounds like Nike has been listening….the consumer is in control.
[youtube=http://www.youtube.com/watch?v=anwlpTgbQTE]
Check out the site as well: http://www.nike.com/nikeos/p/nikefootball/en__EMEA/
Archive for the ‘Cross media’ Category
May 4, 2008
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Nike takes it to the next level
By jortpossel in Brand new brands, Brand new heroes, Branding, Cross media, Fortune500
April 19, 2008
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De Bakkerswinkel – success through disctinctive positioning
By jortpossel in Calimero Kings, Case studies, Cross media, Visual identityHad lunch at De Bakkerswinkel today, Roelof Hartstraat 68 in Amsterdam Zuid. My girlfriend heard of this place yesterday and said I would love this.
Riding our bikes through the Roelof Hartstraat, I have to be honest I was doubtful. I know this area pretty well and biked through this street a million times. [...]