Archive for the ‘Spotting’ Category

May 13, 2010 0

Giromania: branded cars

By admin in Branding, Brands, Events, Onderweg, Spotting

The Giro came to Amsterdam for no less than 3 stages and painted the city pink On Monday, the cyclists took off from the Zuidas, the business district of Amsterdam and basically the Netherlands. Cyclists, fine. Look at the great team cars following them.

June 29, 2009 0

Inspiration board

By admin in Brand new heroes, Logos, Marketing, Personal, Remarkable, Spotting, Uncategorized

About 2 years ago I was so fed up with not being able to find a nice piece of ‘art’  for my study, I decided to make one myself. Not so much a Van Gogh as it is an inspiration board, containing visuals on the things surrounding me, inspiring me.
A lot can change in these [...]

April 27, 2009 0

Zuidas Run 2009: despite the rain the start of a tradition

By admin in Advertising, Branding, Brands, Personal, Remarkable, Spotting, Uncategorized

**This is a repost of Accenture BlogPodium. Full disclosure: I work for Accenture, driving force behind the Zuidas Run**
We had a few beautiful weeks in Amsterdam. Clear blue sky, sun and, consequently, full terraces across town. So you’re organizing the Zuidas Run and dotting the ‘i’s these warm days and naturally think, if only…….

April 22, 2009 0

Zuidas Run – Only a few days left

By admin in Onderweg, Personal, Personal branding, Remarkable, Spotting

6KM in 28 minutes….a PB. Satisfied and done for tonight.

April 3, 2009 0

Spinawards dissapoints

By admin in Events, Spotting

Well, the party did at least. And not because we went empty handed. The past year we haven’t focussed on the very new and potential-award winning programs.  But this is supposed to be THE party for the digital comms industry in NL right? I expected a different experience, with more digital playgrounds, a larger corporate [...]

March 31, 2009 0

Casale Media: old habits die hard

By admin in Advertising, Brand new brands, Open branding, Remarkable, Spotting

I received an interesting newletter yesterday from iMedia Connection. The subject 10 ways to boost the value of your corporate blog naturally had some strong conversion power over me.
Opening it shows a contraproductive banner for Casale media. At least, for me.

I always thought they were quite on top of things, with various media innovations and [...]

January 20, 2009 1

Lost in translation: Obama inauguration

By jortpossel in Advertising, Spotting

Local adaptions and translations are all about what’s between the words. Everybody can translate the exact words. It becomes something special when the sentiment, the feel, the slang and the inside jokes are preserved and brought to a local audience. This goes for movies, for global advertising and for an inauguration.
In my opinion, the NOS [...]

June 25, 2008 1

Nike: Just do it again

By jortpossel in Marketing, Remarkable, Spotting, Visual identity, Visual support

They did it again. Why is it always the usual suspects that surprise with stunning ads, powerful artwork and messaging loaded with stopping power? Why do I not throw this email away immediately? Not because I like running so much, trust me.
The latest from Nike Running. Powerrrrrrrful.

May 9, 2008 0

Spotted: new in new media

By jortpossel in Spotting, The internet

Nrc.Next pointed me to some great (new) online destinations this week:
Every person in New York

Jason Polan has a mission. He is going to make a drawing of every person in NYC. He moves unnoticable throughout the city and draws people in the subway, in musea, restaurants. etc. Whenever he has a new stack of drawings [...]