Archive for the ‘Advertising’ Category

April 27, 2009 0

Zuidas Run 2009: despite the rain the start of a tradition

By admin in Advertising, Branding, Brands, Personal, Remarkable, Spotting, Uncategorized

**This is a repost of Accenture BlogPodium. Full disclosure: I work for Accenture, driving force behind the Zuidas Run**
We had a few beautiful weeks in Amsterdam. Clear blue sky, sun and, consequently, full terraces across town. So you’re organizing the Zuidas Run and dotting the ‘i’s these warm days and naturally think, if only…….

March 31, 2009 0

Casale Media: old habits die hard

By admin in Advertising, Brand new brands, Open branding, Remarkable, Spotting

I received an interesting newletter yesterday from iMedia Connection. The subject 10 ways to boost the value of your corporate blog naturally had some strong conversion power over me.
Opening it shows a contraproductive banner for Casale media. At least, for me.

I always thought they were quite on top of things, with various media innovations and [...]

January 20, 2009 1

Lost in translation: Obama inauguration

By jortpossel in Advertising, Spotting

Local adaptions and translations are all about what’s between the words. Everybody can translate the exact words. It becomes something special when the sentiment, the feel, the slang and the inside jokes are preserved and brought to a local audience. This goes for movies, for global advertising and for an inauguration.
In my opinion, the NOS [...]

June 23, 2008 0

Goedkoop hoeft niet dom te zijn

By jortpossel in Advertising, Marketing, Onderweg, Remarkable

Dit kwam ik tegen in etalage in Montrose, Schotland. Een mooi voorbeeld van opmaken, opmaken en niet nadenken. De adverteerder doet zo zijn best te laten zien dat er wel 6 mensen in dit bed passen dat ze de realiteit uit het oog verliest. Wie spiegelt met deze bijzondere bevolkers van het bad? Wie hoort [...]

June 11, 2008 0

Focus focus focus

By jortpossel in Advertising, Branding, Case studies, Marketing

This ad definitely has stopping power, although the look & feel is like many other luxury watch ads. With the gorgeous Teri Hatcher looking right at you, there’s no turning the page. But then comes the message (it’s in Dutch, here’s the English campaign).
It is time to make the difference. Is you wish to [...]

May 4, 2008 0

Nike takes it to the next level

By jortpossel in Advertising, Brands, Case studies

With the upcoming soccer summer, Nike Football takes it to the next level. A brilliant multi-channel campaign, where all Nike superstars are showcased but YOU are in the spotlight. Sounds like Nike has been listening….the consumer is in control.
[youtube=http://www.youtube.com/watch?v=anwlpTgbQTE]
Check out the site as well: http://www.nike.com/nikeos/p/nikefootball/en__EMEA/