Archive for the ‘Brand new brands’ Category

March 31, 2009 0

Casale Media: old habits die hard

By admin in Advertising, Brand new brands, Open branding, Remarkable, Spotting

I received an interesting newletter yesterday from iMedia Connection. The subject 10 ways to boost the value of your corporate blog naturally had some strong conversion power over me.
Opening it shows a contraproductive banner for Casale media. At least, for me.

I always thought they were quite on top of things, with various media innovations and [...]

May 4, 2008 0

Nike takes it to the next level

By jortpossel in Brand new brands, Brand new heroes, Branding, Cross media, Fortune500

With the upcoming soccer summer, Nike Football takes it to the next level. A brilliant multi-channel campaign, where all Nike superstars are showcased but YOU are in the spotlight. Sounds like Nike has been listening….the consumer is in control.
[youtube=http://www.youtube.com/watch?v=anwlpTgbQTE]
Check out the site as well: http://www.nike.com/nikeos/p/nikefootball/en__EMEA/