The Giro came to Amsterdam for no less than 3 stages and painted the city pink On Monday, the cyclists took off from the Zuidas, the business district of Amsterdam and basically the Netherlands. Cyclists, fine. Look at the great team cars following them.
Archive for the ‘Branding’ Category
April 27, 2009
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Zuidas Run 2009: despite the rain the start of a tradition
By admin in Advertising, Branding, Brands, Personal, Remarkable, Spotting, Uncategorized**This is a repost of Accenture BlogPodium. Full disclosure: I work for Accenture, driving force behind the Zuidas Run**
We had a few beautiful weeks in Amsterdam. Clear blue sky, sun and, consequently, full terraces across town. So you’re organizing the Zuidas Run and dotting the ‘i’s these warm days and naturally think, if only…….
June 11, 2008
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Focus focus focus
By jortpossel in Advertising, Branding, Case studies, MarketingThis ad definitely has stopping power, although the look & feel is like many other luxury watch ads. With the gorgeous Teri Hatcher looking right at you, there’s no turning the page. But then comes the message (it’s in Dutch, here’s the English campaign).
It is time to make the difference. Is you wish to [...]
May 12, 2008
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Tourist agencies lack creativity
By jortpossel in Branding, Brands, Logos, Marketing, Uncategorized, Visual identity, Visual supportThis week’s edition of adformatie shows us how tourist agencies don’t take any effort for disctinctive positioning.
Are they all done by the same art director? No diversity in typography and color and all seem to be the product of a passion for painting.
Investigating further, Italy turns out to have a new logo and visual identity. Brand New [...]
May 12, 2008
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Tourist agencies lack creativity
By jortpossel in Branding, Logos, MarketingThis week’s edition of adformatie shows us how tourist agencies don’t take any effort for disctinctive positioning.
Are they all done by the same art director? No diversity in typography and color and all seem to be the product of a passion for painting.
Investigating further, Italy turns out to have a new logo and visual identity. [...]
May 4, 2008
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Nike takes it to the next level
By jortpossel in Brand new brands, Brand new heroes, Branding, Cross media, Fortune500With the upcoming soccer summer, Nike Football takes it to the next level. A brilliant multi-channel campaign, where all Nike superstars are showcased but YOU are in the spotlight. Sounds like Nike has been listening….the consumer is in control.
[youtube=http://www.youtube.com/watch?v=anwlpTgbQTE]
Check out the site as well: http://www.nike.com/nikeos/p/nikefootball/en__EMEA/