Archive for the ‘Case studies’ Category

June 11, 2008 0

Focus focus focus

By jortpossel in Advertising, Branding, Case studies, Marketing

This ad definitely has stopping power, although the look & feel is like many other luxury watch ads. With the gorgeous Teri Hatcher looking right at you, there’s no turning the page. But then comes the message (it’s in Dutch, here’s the English campaign).
It is time to make the difference. Is you wish to [...]

May 4, 2008 0

Nike takes it to the next level

By jortpossel in Advertising, Brands, Case studies

With the upcoming soccer summer, Nike Football takes it to the next level. A brilliant multi-channel campaign, where all Nike superstars are showcased but YOU are in the spotlight. Sounds like Nike has been listening….the consumer is in control.
[youtube=http://www.youtube.com/watch?v=anwlpTgbQTE]
Check out the site as well: http://www.nike.com/nikeos/p/nikefootball/en__EMEA/

April 19, 2008 0

De Bakkerswinkel – success through disctinctive positioning

By jortpossel in Calimero Kings, Case studies, Cross media, Visual identity

Had lunch at De Bakkerswinkel today, Roelof Hartstraat 68 in Amsterdam Zuid. My girlfriend heard of this place yesterday and said I would love this.
Riding our bikes through the Roelof Hartstraat, I have to be honest I was doubtful. I know this area pretty well and biked through this street a million times. [...]

April 19, 2008 0

De Bakkerswinkel – success through disctinctive positioning

By jortpossel in Brand new heroes, Calimero Kings, Case studies, Personal

Had lunch at De Bakkerswinkel today, Roelof Hartstraat 68 in Amsterdam Zuid. My girlfriend heard of this place yesterday and said I would love this.
Riding our bikes through the Roelof Hartstraat, I have to be honest I was doubtful. I know this area pretty well and biked through this street a million times. Just as [...]