And beautiful weather for some training! I suggest you get out there!
April 7, 2009
2
Good morning Paris
By admin in RemarkableWhat a great view from my room in the La Fayette Concorde Hotel in Paris, doing Core Manager training of Accenture. In the back – the Sacre Coeur.
April 3, 2009
0
Spinawards dissapoints
By admin in Events, SpottingWell, the party did at least. And not because we went empty handed. The past year we haven’t focussed on the very new and potential-award winning programs. But this is supposed to be THE party for the digital comms industry in NL right? I expected a different experience, with more digital playgrounds, a larger corporate presence and at least a bit of content. Last night was a party for the media world, and felt like any other in that category. Different expectations I guess….. Well as the pics show there were more people who’ve seen this before and either did not show up, or made an early exit.
I’ll be patient and wait for The Next Web.
The ride to the party was the most fun, Vespa racing with Fitzroy agency
Empty dance floor, no dancing
April 1, 2009
0
Andrew Keen: Web 2.0 is dead
By admin in Social media, The internet
Yesterday evening I was again present in the home of Boris Veldhuijzen van Zanten, as a guest of the Next Web Salon. Also present, next to the usual suspects Patrick de Laive and Arjen Schat, was Andrew Keen.
In his first book, Andrew makes mash potatoes of all driving forces behind 2.0: pro-am, citizen journalism, long tail, power to the masses. And he still does.
Yesterday, he claimed Web 2.0 was dead and looked towards the next big things. He loves Twitter, because it takes away the anonymity and there’s a natural selection process on following and followers. I still fail to see the big difference though: wasn’t web 2.0 all about natural selection as well? You choose who to follow and who to ignore, thus making only a few blogs really well read?
Now his new book is coming up and he will deliver a keynote at The Next Web conference. Subject: the web vs. the ever increasing loneliness in society. He doesn’t blame tech, but is worried about the dangers that come these innovations.
I haven’t been that positive about Andrew in the past. And still I lean a lot more towards the Cluetrain Manifesto/David Weinberger/Clay Shirky -camp than to pessimistic views. But I have gotten more nuanced after last night, most of all because he has become so as well. Although arrogant, he showed yesterday he is a self critic by pointing out the flaws in his first book. Through his appearances, he pushes us optimists to be so as well.
March 31, 2009
0
Casale Media: old habits die hard
By admin in Advertising, Brand new brands, Open branding, Remarkable, SpottingI received an interesting newletter yesterday from iMedia Connection. The subject 10 ways to boost the value of your corporate blog naturally had some strong conversion power over me.
Opening it shows a contraproductive banner for Casale media. At least, for me.
I always thought they were quite on top of things, with various media innovations and good presence on events like LeWeb3. Maybe they should inform their ad agency as well that you don’t control the places people see your brand online. You don’t have this control, you don’t own the communication funnel. You are a player in the larger communication landscape, just as your target audience is.
March 20, 2009
0
Customer-centric dentist
By jortpossel in Calimero KingsI was at the dentist this morning for a regular check-up. Imagine my surprise when I leaned back and all of a sudden was watching RTL Vandaag on a television screen above my head. Appearantly, things are changing at one of the least customer-centric environments. Read the rest of this entry »
January 21, 2009
0
National day of service for geek marketers
By jortpossel in Brand new heroes, The internetSeth got out yet another great post: National day of service. It about something I think many people with a specific skill have asked themselves: how can I use that skill to make the lives of the less fortunate a bit better. So no everyday job, but actually using, in my/our case, your marketing and web skills.
He starts off a top 18 with 5 great ideas:
- Read a copy of the Lorax to a child that’s never heard it.
- Teach someone how to sell their services on Craigslist, or how to use the web to find a job.
- Build a Squidoo lens every day for a year about a favorite author or musician and dedicate the proceeds to charity. 300 a year could earn tens of thousands of dollars for a cause you care about. That adds up to serious money.
- Start a blog and profile one worthy non-profit every single day.
- Go through your house and find beloved books that you’re glad you read… and give them to the library.
And the list goes on……
One thing though: wasn’t Seth the one who made it very clear time is a very valuable asset? That your time and attention are more valuable than gold? Try pick one or two and follow them through really well. More is not going to work if your schedule is like most geek marketers.
January 20, 2009
1
Lost in translation: Obama inauguration
By jortpossel in Advertising, Spotting
Local adaptions and translations are all about what’s between the words. Everybody can translate the exact words. It becomes something special when the sentiment, the feel, the slang and the inside jokes are preserved and brought to a local audience. This goes for movies, for global advertising and for an inauguration.
In my opinion, the NOS (Dutch public television) did not get it right this evening. The crew seemed to do their best to neutralize all of the American excitement. I’m not even talking about the subtitling, which missed sentences and badly timed most of the time. The Dutch commentators in Washington and Hilversum kept going on about their own opinions on the event, which are completely irrelevant to me as a consumer, in such a understated fashion that I had to work hard to ignore it and enjoy the show. The killer was the leading question by one to the other, right after Obama finished his great speech: so, what is your opinion, was this really the great big speech everybody has come to Washington for? Ai.
Have a look yourself: http://www.nos.nl/nosjournaal/artikelen/2009/1/20/200109_washington_obama.html
Translations and local adaptations don’t have to be exact, but they have to mirror the words and all in between. What they don’t need is a subjective local cultural flavor, without me asking for it.
June 29, 2008
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Free conferences are the most expensive
By jortpossel in Uncategorized
After another week of receiving many invitations to ‘free’ conferences, and reading Seth’s posts on conferences, I thought this would be a good time to share an idea: the only good conference is one you have to pay for in money (that is if you’re not Seth Godin and don’t get invited to everything for free).
I love marketing events. The best part for me is to meet peers and end up in interesting conversations. Second best – experiencing new, innovative ways to reach a target audience. I’ve been to a few in the past and on both accounts, these ‘free’ conferences always disappoint me.
I see two business models in the conference market: those where the guests pay with money and those where they pay with their attention (and therefore time and energy). The first ones work, the second ones don’t. Take the DME (Digital Marketing Event) in Amsterdam: visitors for free, participants pay a steep fee to present themselves. I went there in 2007 and all I remember is a blur of media agencies, search optimizers and webanalytics providers asking for my attention. Nothing innovative, just sales. This is highly frustrating and I do not get out of my visit what I want. Guess more people felt that way as the DME 2008 got canceled. No surprise there. It felt like hard work. Conferences like these are far more expensive than the good ones you pay for with cash. Here you pay with your attention and you get nothing out of it.
This week I registered for the 2008 edition of PICNIC and paid the high early-bird rate. I don’t mind paying 1200 euros for a 3-day conference I know I will love and bring everything I want: interesting conversations and inspiration.
June 25, 2008
1
Nike: Just do it again
By jortpossel in Marketing, Remarkable, Spotting, Visual identity, Visual supportThey did it again. Why is it always the usual suspects that surprise with stunning ads, powerful artwork and messaging loaded with stopping power? Why do I not throw this email away immediately? Not because I like running so much, trust me.
The latest from Nike Running. Powerrrrrrrful.
